Sustainable Premium Salon Packaging with KAO Kerasilk 1st Newsletter of June 2025 |
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Hello from REVATION, your one-stop partner for sustainable product innovation.
As May winds down, we're seeing more than just seasonal change—across the global market, brands are redefining packaging by putting circular design and material innovation at the center of their strategy.
In this edition, we spotlight how PCR (post-consumer recycled) materials are reshaping packaging systems—not just in terms of recyclability, but also in brand experience and product protection.
“Beyond recycling, toward regenerative design.”
At REVATION, we continue to push the boundaries where design meets sustainability.
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Molded Fiber: No Longer Just a Trend — It's Becoming the Norm
At the recent International Molded Fiber Association (IMFA) conference in California, molded fiber emerged as a serious, scalable alternative to plastic packaging. Once considered a niche material, it’s now a frontrunner in the global effort to replace EPS and thermoformed plastic — driven by sustainability regulations, corporate goals, and material innovation.
Market Growth
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The molded fiber packaging market is projected to grow from $1B in 2015 to over $4B by 2030.
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Especially strong growth is happening in the foodservice sector (10% annually), with surging demand for cups, trays, and takeout containers.
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E-commerce companies like Amazon are fueling demand for sustainable protective packaging that supports SIOC (Ships in Own Container) models.
Regulation & Consumer Shifts
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Non-PFAS coatings are expanding food-safe applications.
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Molded fiber is increasingly used to replace plastic in egg cartons, beverage rings, coffee capsules, and more.
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As design and barrier properties improve, so does market adoption.
[READ MORE]
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Reimagining Tradition: The Bukchon Makgeolli Project
2024 Pentawards Design Award Winner
Together with premium hanok hotel brand NOSTALGIA, we created a packaging system for Bukchon Makgeolli, a modern take on traditional Korean rice wine. The result combines elegance, cultural storytelling, and sustainability.
Key Highlights:
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Custom molded fiber outer shell with a stylized hanok rooftop motif
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Structural system for bottle + ice pack to preserve freshness
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Built-in handle and standable base for comfort and display
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100% recyclable and plastic-reduced packaging solution
This is more than just a beverage container — it’s an elevated experience that redefines what premium makgeolli can look and feel like.
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Why REVATION's Molded Fiber Is Performance-Ready
Our molded fiber isn't just sustainable — it delivers on function, safety, and circularity.
🔹 Multi-layered High-Density Pulp
Water- and oil-resistant without chemical coatings — strong, clean, and durable.
🔹 99.96% Recyclability
With a rejection rate below 0.04%, our molded parts are circular by design.
🔹 85%+ Carbon Reduction Compared to PP
Significantly lower greenhouse gas emissions than conventional plastic packaging.
🔹 REACH Certified: Zero Harmful Substances
Tested against 223 restricted substances under EU REACH — fully compliant, fully safe.
For brands looking to pair aesthetic packaging with environmental performance, our molded fiber is a premium, reliable alternative to plastic.
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🌱 Sustainability Is the New Design Language
At Revation, we’re not just a production partner—we’re a strategic ally for brands ready to lead with sustainability.
From design to ESG compliance, from innovative materials to scalable manufacturing, we’re here to
Warm regards,
REVATION One-Stop Solution for Eco-Friendly Packaging
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