Sustainable Premium Salon Packaging with KAO Kerasilk
2025. 5. 30.
PCR, the New Standard in Packaging
Sustainable Premium Salon Packaging with KAO Kerasilk
2nd Newsletter of May 2025
Hello from REVATION, your one-stop partner for sustainable product innovation.
As May winds down, we're seeing more than just seasonal change—across the global market, brands are redefining packaging by putting circular design and material innovation at the center of their strategy.
In this edition, we spotlight how PCR (post-consumer recycled) materials are reshaping packaging systems—not just in terms of recyclability, but also in brand experience and product protection.
“Beyond recycling, toward regenerative design.” At REVATION, we continue to push the boundaries where design meets sustainability.
PCR, the New Standard in Packaging
Mass-Production Ready: Our PCR Marble Material
Biodegradable Tissue Packaging with Yuhan-Kimberly
PCR, the New Standard in Packaging
Leading global brands are reducing virgin plastic use and adopting PCR packaging as a scalable solution. Here are three recent, real-world examples:
📌 Every Man Jack – Deodorant line now uses 50% PCR packaging ✔ Transitioned to monomaterial PP for better recyclability ✔ Estimated 500,000 pounds of virgin plastic reduced annually ✔ 80% store coverage expected by July
📌 CG Roxane – rPET bottles for Crystal Geyser sparkling water ✔ Over 50% rPET content ✔ Bottled at facilities in California and Tennessee
📌 Stumptown Coffee – Redesigned bean bags with 30% PCR ✔ Monomaterial construction with reusable tape ✔ Improved freshness, reduced multilayer complexity ✔ Recyclable via drop-off or specialty pick-up services
These examples show how brands are balancing functionality, sustainability, and brand identity—not just replacing materials.
At REVATION, we’ve developed an innovative new solution that combines aesthetic richness with circular material science:
PCR Marble Material—now ready for mass production.
✔ Industrialized marbleizing technique, formerly limited to handmade production ✔ 20x production speed increase ✔ Supports single-tone and multi-tone marble effects ✔ Verified through B2B rollout with major corporations
This material turns recycled plastic into a high-end, design-forward medium, adding value and sustainability to your product line.
SCOPE
NEW MATERIALS R&D / CMF DESIGN / 3D MODELING & RENDERING / MANUFACTURE
Biodegradable Tissue Packaging — Co-Developed with Yuhan-Kimberly
As part of the Yuhan-Kimberly Open Impact Program, REVATION developed a biodegradable paper-based tissue container using upcycled food-agriculture byproducts.
✔ Designed for form + function + compostability ✔ Reflects both sustainability and design flexibility ✔ A tangible example of successful open innovation with measurable impact
We're proud to be part of a next-generation materials ecosystem that supports corporate sustainability, agricultural circularity, and meaningful cross-industry collaboration.
