The Next Step in PP Recycling: It’s Time for Brands to Act
Polypropylene (PP) is widely used in food and consumer packaging—but in the U.S., only 8% of post-consumer PP is being recycled.
At the 2025 Plastics Recycling Conference, experts emphasized:
✔️ The technology exists – advanced AI and NIR-based sorting is ready.
✔️ The infrastructure is improving, but…
✔️ Brand action is the missing link to achieving circularity at scale.
Brands must:
– Design for recyclability (clear PP, minimal labels, no direct printing)
– Commit to even 5–10% recycled content now
– Ensure food-grade safety with traceable processes
– Build consumer trust through visible progress
At REVATION, we support CPG brands by designing recyclable-ready packaging and integrating sustainable materials from the start. Design for sustainability is no longer optional—it's essential.
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