Expanding its journey toward sustainability, Johnnie Walker has unveiled the world’s first 70cl paper-based bottle for its Black Label. This paper bottle, developed in collaboration with PA Consulting and PulPac, utilizes Dry Molded Fiber technology, offering a potential reduction in carbon emissions of up to 47% compared to traditional glass bottles. Comprising 90% paper, the bottle is designed with recyclability in mind. This trial will take place at the 1820 Bar at Johnnie Walker Princes Street in Edinburgh through mid-October.

Premium Design

The iconic Johnnie Walker design reborn with sustainability
The new paper bottle maintains the signature square design of Johnnie Walker Black Label, enhanced by unique side cuts and the embossed "Striding Man" detail, adding a premium touch. The bottle’s weight has been reduced by about 60%, and it is completed with an innovative cork and Dry Molded Fiber-based closure. This design experiment perfectly blends sustainability with luxury, marking a groundbreaking challenge in the industry.

Achievements in Technology and Collaboration

Exploring new possibilities through Dry Molded Fiber technology
This project is the result of collaboration between PA Consulting and PulPac, showcasing innovation. Jamie Stone, a design and innovation expert at PA Consulting, stated, “This paper bottle simultaneously pursues sustainability and cost efficiency, presenting new possibilities for the premium spirits market.” This demonstrates the commitment to developing sustainable packaging solutions and leading the future of the industry.

This paper bottle trial builds upon the technical insights gained from the previous Baileys 80ml paper bottle trial, and has evolved into an even more advanced form. It explores sustainable packaging formats and incorporates various innovations, such as lightweight glass bottle experiments for Johnnie Walker Blue Label Ultra and Baileys aluminum bottles.

Related Article Link
https://www.packnode.org/en/innovation/johnnie-walker-paper-based-whisky-bottles-trial

'K-Pop Plastic' Increased by 14 Times in the Last 6 Years

The amount of plastic used in album production, from CDs to photocard, canvas, and packaging materials, has increased by over 14 times in the last six years.

According to data received from the Ministry of Environment, the amount of plastic used by domestic agencies for album production, subject to waste disposal fees, steadily increased from 55.8 tons in 2017 to 145.4 tons in 2018, 136.1 tons in 2019, 225.2 tons in 2020, 479.0 tons in 2021, and 801.5 tons last year.

[Recycled PCR Material Application Project]
HYBE produced digital code cards for the 2023 season greetings, using recycled PCR materials made from collected plastic waste. This project successfully contributed to reducing plastic production and promoting a circular economy for waste resources.

Design Features
The design of the digital code album was completed by combining monochrome colors and two-tone marbling for each artist, offering a sophisticated and distinctive experience for consumers with high-end design and unique materials.

HYBE Innovative PCR Marble Material Development
REVATION developed a new PCR marble technology that allows mass production. Unlike the previous small-scale PCR method, a mass production facility capable of producing approximately 20 times the amount daily has been established. This product has been verified through a mass production contract with HYBE.

Leading Sustainable Consumption Trends
REVATION, in collaboration with leading companies that practice ESG policies, not only realized eco-friendly values but also created differentiated value through the recycling of plastic waste. Through this, REVATION has set a new standard for sustainability based on eco-friendly trends, offering innovative solutions that consider the environment. In the future, REVATION will continue to provide environmentally conscious innovations through the development of sustainable materials and technologies.

REVATION is achieving sustainability through eco-friendly packaging development and creating new value for both consumers and partner companies through mass production and technological innovation. Moving forward, REVATION will solidify its position as a leader in eco-friendly consumption trends by continuing to collaborate with companies that lead ESG values.

SCOPE
NEW MATERIALS R&D / CMF DESIGN / 3D MODELING & RENDERING / MANUFACTURE